However, WBD's upcoming reboot of the DC universe may help move the needle for Max, according to Bank of America lead media analyst Jessica Reif Ehrlich. AdvertisementWBD is now rebooting its superhero franchise with the DC Universe, or DCU for short, which will have films with interconnected storylines like Marvel has. Reif Ehrlich said new DC films and series could be cross-sold across Max, cable, and free, ad-supported streaming TV channels. AdvertisementAlthough WBD's cable channels are suffering as millions of US households cut the cord, Reif Ehrlich said this dual-distribution method is an effective marketing mechanism. "WBD can employ this same playbook to promote the launch of the new DC universe and other high-value content," Reif Ehrlich wrote.

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